How can social media actually help your business?

Social media helps you stay visible, build trust, and attract the right customers.It turns followers into real leads without you having to post every day yourself. If you're running a business, chances are social media feels like one more thing on your never-ending to-do list.

But done right, it's one of the most powerful tools you’ve got. It builds your brand, keeps you top of mind, and helps you connect directly with your audience.A smart, consistent presence can bring in new customers, boost referrals, and even help with hiring.

The catch? It takes time, strategy, and consistency which most business owners just don’t have room for. That’s where a social media manager steps in.

What does a social media manager actually do?

They create and manage content, engage with followers, and keep your brand looking sharp and active across platforms.

A good social media manager doesn’t just post pretty pictures.

They build strategy, write captions, reply to comments, track performance, and make sure your content speaks directly to your audience.

It’s their job to understand what works for your industry and show up consistently on platforms like Facebook, Instagram, LinkedIn or wherever your customers hang out.

Social media services for small business

From content creation to strategy, a manager takes care of the day-to-day so you can focus on what you do best.

Here’s what a typical social media package might include:

• Custom posts with your branding and voice

• Monthly content calendars so you always know what’s coming

• Story, Reel, and video content for higher engagement

• Comment and message responses (yes, the DMs!)

• Monthly reports so you know what’s working and what’s not

It’s like having a full-time team, but without the overhead.

Why hiring a social media manager is worth it

Because your time is valuable and your online presence matters more than ever.

Trying to manage your socials on top of running a business? It’s exhausting. A social media manager helps you:

• Show up consistently without stress

• Stay current with trends and algorithm changes

• Build a loyal audience

• Turn followers into paying customers

And maybe most importantly, they give you peace of mind knowing it’s handled.

How much does it cost to hire a social media manager?

Most small businesses spend anywhere from $500 to $2,000+ per month depending on their needs.

Freelancers tend to be more flexible and affordable, while agencies like Akie Socials offer a full-service approach for consistent, long-term growth.

Think of it like this: instead of trying to do it all yourself, you’re investing in someone who knows what works and can deliver results.

Can’t AI tools just manage your social media?

AI can help but it’s no substitute for a real human who understands your brand and your customers.

Sure, there are tools that can write captions or schedule posts.

But they can’t respond to your audience like a real person, or make smart calls based on real-time performance. Social media isn’t just about automation, it’s about connection.

That’s something only a human can truly deliver.

Tips for consistent posting 

Consistency is key, but it shouldn’t come at the cost of your sanity.

If you’re managing things on your own:

• Batch content once a week to stay ahead

• Use a scheduler like Buffer or Later

• Plan around key dates, sales, or seasons

Still feeling overwhelmed? That’s usually a sign it’s time to hand it off.

Mistakes business owners make online

Even the best businesses can stumble on social media. Here’s what to avoid:

• Posting only when you “have time”

• Ignoring comments or DMs

• Using the same post on every platform

• Not tracking what’s working

A good social media manager helps you avoid these and keep your strategy sharp.

So… should you hire someone?

If you’re tired of winging it, falling behind, or just not seeing results then yes. It’s time.A social media manager gives you back time, takes the pressure off, and helps you actually grow.

You get clear messaging, creative content, and a consistent presence that builds trust with your audience. Want to focus on your business while someone manages your social media?

Trust us, Akie Socials has you covered.